Guy
Garfunkel
Following his service in the Army, Yuval Shazar wondered Europe. He cooked delicious meals for his roommates at one hostel after another and one day, found himself with a small share in a failing coffeehouse in Prenzlauerberg.
Alongside his friends, he began hosting culinary Events introducing the best of Israeli street food to the people of Berlin.
I took great strides in defining my style and technique, particularly in typography, throughout this project. I placed great emphasis on simple design, a single hand drawn look for both letters and characters, tight and precise composition. All meaning derived from a poster must come from the marriage of words and Image. I avoid using external props and devices to get the meaning across.
Yuval's Café
On a cold winter afternoon, Yuval's hosted an art Exhibition of my work. this poster allowed me to experiment with letters in different fonts within the same word to astounding effect.
Of all the illustrations I made for this client, this is my favorite. the absolute simplicity, the character design and the font all come together to form a simple and precise message
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Shakshuka is a dish of Eggs done over stir fried vegetables. this relationship is depicted extremely well through the action of the characters. The celebratory atmosphere represents the nature of the event. it is like a wedding, a birthday or a street party.
masabacha is an innovation on the well known Hummus dish. The difference between the two words emphasizes this
The party atmosphere featured in the group is indicative of the atmosphere one can expect to find at the event
This piece derives it's entire message from the interaction between text and character, text and text, it is a series of relationships, a perfect working equation as all good posters should be
The first of the events and the birthplace of the style employed in these advertisements. this was the first experiment with the ingredients as characters.
A classic dish, the combination of ingredients represented in the combination of two distinct fonts and echoed in the two characters embracing off to one side.